Video generation system to render frames on demand using a fleet of servers

ABSTRACT

Content controller system comprising rendering server system comprising a plurality of servers. The servers receiving a plurality of segment render requests that correspond respectively to segments included in a set of media content item segments. The servers render the segments corresponding to the segment render requests using a media content identification and a main user identification. Rendering the segments comprises retrieving metadata from a metadata database associated with the media content identification, rendering the segments using the metadata, generating a main user avatar based on the main user identification, and incorporating the main user avatar into the segments. The servers can upload the segments to a segment database and update segment states in a segment state database to indicate that the segments are available. Other embodiments are disclosed herein.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.17/327,050, filed May 21, 2021, which application is a continuation ofU.S. patent application Ser. No. 16/777,799, filed Jan. 30, 2020, whichare incorporated by reference herein in their entirety.

This application is also related to U.S. patent application Ser. No.16/777,817, filed Jan. 30, 2020; U.S. patent application Ser. No.16/777,793, filed Jan. 30, 2020; U.S. patent application Ser. No.16/777,798, filed Jan. 30, 2020; and U.S. Patent Application Ser. No.62/968,111, filed Jan. 30, 2020.

BACKGROUND

The popularity of social networking systems continues to grow, and usersincreasingly use customized avatars within electronic messages such astext messages, emails, chats, reflecting a global demand to communicatemore visually.

These customized avatars can be personalized by the users to representthe users in various applications, video games, messaging services, etc.Since the customized avatars can be generated in a different array ofsituations, displaying various emotions, or even be animated, the usersare able to communicate their feelings more accurately in messages usingthe customized avatars. The users can use the customized avatars as avirtual extension of themselves online.

Moreover, with the increasing number of users on social networkingsystems, each user also has a growing network of individuals that shefollows. In order to maintain the user's engagement on social networkingsystems, it is paramount that the systems have the ability to present toeach user the media content items that are most interesting or relevantto her. In addition to the need to curate the media content items, thesocial networking systems are also presented with the challenge ofproviding a graphical user interface that captivates the user'sattention and allows her to view the curated media content items andfurther interact the network of individuals that she follows.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

To easily identify the discussion of any particular element or act, themost significant digit or digits in a reference number refer to thefigure number in which that element is first introduced.

FIG. 1 is a diagrammatic representation of a networked environment inwhich the present disclosure may be deployed, in accordance with someexample embodiments.

FIG. 2 is a diagrammatic representation of a messaging clientapplication, in accordance with some example embodiments.

FIG. 3 is a diagrammatic representation of a data structure asmaintained in a database, in accordance with some example embodiments.

FIG. 4 is a diagrammatic representation of a message, in accordance withsome example embodiments.

FIG. 5 is a diagrammatic representation of the details of the networkedenvironment in which the present disclosure may be deployed, inaccordance with some example embodiments.

FIG. 6 illustrates a flowchart of a process for rendering video ondemand, in accordance with one embodiment.

FIG. 7 illustrates a flowchart of a process for rendering the second setof media content item segments, in accordance with one embodiment.

FIG. 8 illustrates a flowchart of a process for rendering the video ondemand using a plurality of GPUs, in accordance with one embodiment.

FIG. 9 illustrates a flowchart of a process for rendering the video ondemand using a plurality of servers, in accordance with one embodiment.

FIG. 10 illustrates a flowchart of a process for selecting the avatarsto be included in a video being generated on demand, in accordance withone embodiment.

FIG. 11 illustrates an example of a user interface 1100 being displayedby the client device in accordance with one embodiment.

FIG. 12 illustrates an example of a frame 1200 of the media content itembeing displayed by the client device in accordance with one embodiment.

FIG. 13 illustrates an example of a frame 1300 of the media content itembeing displayed by the client device in accordance with one embodiment.

FIG. 14 is block diagram showing a software architecture within whichthe present disclosure may be implemented, in accordance with someexample embodiments.

FIG. 15 is a diagrammatic representation of a machine, in the form of acomputer system within which a set of instructions may be executed forcausing the machine to perform any one or more of the methodologiesdiscussed, in accordance with some example embodiments.

FIG. 16 is a diagrammatic representation of a processing environment, inaccordance with some example embodiments.

DETAILED DESCRIPTION

The description that follows includes systems, methods, techniques,instruction sequences, and computing machine program products thatembody illustrative embodiments of the disclosure. In the followingdescription, for the purposes of explanation, numerous specific detailsare set forth in order to provide an understanding of variousembodiments of the inventive subject matter. It will be evident,however, to those skilled in the art, that embodiments of the inventivesubject matter may be practiced without these specific details. Ingeneral, well-known instruction instances, protocols, structures, andtechniques are not necessarily shown in detail.

With the customized avatar increasingly being used as a virtualextension of a user online, the messaging system 100 can further engagethe user by creating content (e.g., video content) that can feature theuser's avatar as well as the user's connections' avatars. The contentcan be in the form of a number of episodes in a series like a televisionseries that is released periodically (e.g., daily, weekly, monthly,etc.)

As used herein, an “avatar” of a user is any visual representation of auser. The avatar of a user may be based on information (e.g.,characteristics) derived from images of the user in conjunction with theavatar characteristics identified from the user's relationships withother users. Alternatively, or additionally, the user may select andcustomize characteristics of the user's avatar via the user's computingdevice. Such avatar characteristics may include, for example, the user'sbodily features (e.g., muscular, thin, etc.), facial features, clothingand accessories, text displayed in conjunction with the avatar, andimages displayed in conjunction with the avatar.

On digital content platforms, the content is generated beforehand,uploaded to a server and delivered to the user's device upon receiving arequest by the user. However, given that the content needs to bepersonalized to feature the user's avatar and/or the user's friend'savatar, it would be challenging to individually generate content foreach of the multiple millions of users on the messaging system 100 andwait for the user to request the content. Further, the users on themessaging system 100 customize their avatars on a whim and furtherinteract with different users on the messaging system 100 such that itwould also be challenging to generate content beforehand includesup-to-date avatars.

Embodiments of the present invention improve on the functionality ofelectronic messaging and imaging software and systems by rendering thevideo content including the user's avatar on demand. Thus, the videocontent is personalized to the requesting user just in time for deliveryto the user's client device 102. Accordingly, embodiments of the presentinvention can receive from a content creator, for example, an animation(e.g., media content item) with a placeholder avatar and when the userrequests the media content item, the placeholder avatar is replaced withthe user's avatar and the media content item that is personalized to therequesting user is transmitted to the user's device.

Embodiments of the present invention further improve on thefunctionality of electronic messaging and imaging software and systemsby minimizing the delay between the requesting and transmitting of themedia content item to the user's device, by selecting the relevantavatars to be incorporated into the media content item, and bysimplifying the animation process for the content creators.

FIG. 1 is a block diagram showing an example messaging system 100 forexchanging data (e.g., messages and associated content) over a network.The messaging system 100 includes multiple instances of a client device102, each of which hosts a number of applications including a messagingclient application 104. Each messaging client application 104 iscommunicatively coupled to other instances of the messaging clientapplication 104 and a messaging server system 108 via a network 106(e.g., the Internet).

A messaging client application 104 is able to communicate and exchangedata with another messaging client application 104 and with themessaging server system 108 via the network 106. The data exchangedbetween messaging client application 104, and between a messaging clientapplication 104 and the messaging server system 108, includes functions(e.g., commands to invoke functions) as well as payload data (e.g.,text, audio, video or other multimedia data).

The messaging server system 108 provides server-side functionality viathe network 106 to a particular messaging client application 104. Whilecertain functions of the messaging system 100 are described herein asbeing performed by either a messaging client application 104 or by themessaging server system 108, the location of certain functionalityeither within the messaging client application 104 or the messagingserver system 108 is a design choice. For example, it may be technicallypreferable to initially deploy certain technology and functionalitywithin the messaging server system 108, but to later migrate thistechnology and functionality to the messaging client application 104where a client device 102 has a sufficient processing capacity.

The messaging server system 108 supports various services and operationsthat are provided to the messaging client application 104. Suchoperations include transmitting data to, receiving data from, andprocessing data generated by the messaging client application 104. Thisdata may include, message content, client device information,geolocation information, media annotation and overlays, message contentpersistence conditions, social network information, and live eventinformation, as examples. Data exchanges within the messaging system 100are invoked and controlled through functions available via userinterfaces (UIs) of the messaging client application 104.

Turning now specifically to the messaging server system 108, anApplication Program Interface (API) server 110 is coupled to, andprovides a programmatic interface to, an application server 112. Theapplication server 112 is communicatively coupled to a database server118, which facilitates access to a database 120 in which is stored dataassociated with messages processed by the application server 112.

The Application Program Interface (API) server 110 receives andtransmits message data (e.g., commands and message payloads) between theclient device 102 and the application server 112. Specifically, theApplication Program Interface (API) server 110 provides a set ofinterfaces (e.g., routines and protocols) that can be called or queriedby the messaging client application 104 in order to invoke functionalityof the application server 112. The Application Program Interface (API)server 110 exposes various functions supported by the application server112, including account registration, login functionality, the sending ofmessages, via the application server 112, from a particular messagingclient application 104 to another messaging client application 104, thesending of media files (e.g., images or video) from a messaging clientapplication 104 to the messaging server application 114, and forpossible access by another messaging client application 104, the settingof a collection of media data (e.g., story), the retrieval of a list offriends of a user of a client device 102, the retrieval of suchcollections, the retrieval of messages and content, the adding anddeletion of friends to a social graph, the location of friends within asocial graph, and opening an application event (e.g., relating to themessaging client application 104).

The application server 112 hosts a number of applications andsubsystems, including a messaging server application 114, an imageprocessing system 116, a social network system 122, and a contentcontroller system 124. The messaging server application 114 implements anumber of message processing technologies and functions, particularlyrelated to the aggregation and other processing of content (e.g.,textual and multimedia content) included in messages received frommultiple instances of the messaging client application 104. As will bedescribed in further detail, the text and media content from multiplesources may be aggregated into collections of content (e.g., calledstories or galleries). These collections are then made available, by themessaging server application 114, to the messaging client application104. Other processor and memory intensive processing of data may also beperformed server-side by the messaging server application 114, in viewof the hardware requirements for such processing.

The application server 112 also includes an image processing system 116that is dedicated to performing various image processing operations,typically with respect to images or video received within the payload ofa message at the messaging server application 114.

The social network system 122 supports various social networkingfunctions services and makes these functions and services available tothe messaging server application 114. To this end, the social networksystem 122 maintains and accesses an entity graph 304 (as shown in FIG.3) within the database 120. Examples of functions and services supportedby the social network system 122 include the identification of otherusers of the messaging system 100 with which a particular user hasrelationships or is “following”, and also the identification of otherentities and interests of a particular user.

The application server 112 is communicatively coupled to a databaseserver 118, which facilitates access to a database 120 in which isstored data associated with messages processed by the messaging serverapplication 114.

The content controller system 124 is dedicated to manage the mediacontent items that are rendered to include the user of the client device102's avatar on demand. The content controller system 124 can include adelivery server system 502 and a rendering server system 504, as shownin FIG. 5.

FIG. 2 is block diagram illustrating further details regarding themessaging system 100, according to example embodiments. Specifically,the messaging system 100 is shown to comprise the messaging clientapplication 104 and the application server 112, which in turn embody anumber of some subsystems, namely an ephemeral timer system 202, acollection management system 204 and an annotation system 206.

The ephemeral timer system 202 is responsible for enforcing thetemporary access to content permitted by the messaging clientapplication 104 and the messaging server application 114. To this end,the ephemeral timer system 202 incorporates a number of timers that,based on duration and display parameters associated with a message, orcollection of messages (e.g., a story), selectively display and enableaccess to messages and associated content via the messaging clientapplication 104. Further details regarding the operation of theephemeral timer system 202 are provided below.

The collection management system 204 is responsible for managingcollections of media (e.g., collections of text, image video and audiodata). In some examples, a collection of content (e.g., messages,including images, video, text and audio) may be organized into an “eventgallery” or an “event story.” Such a collection may be made availablefor a specified time period, such as the duration of an event to whichthe content relates. For example, content relating to a music concertmay be made available as a “story” for the duration of that musicconcert. The collection management system 204 may also be responsiblefor publishing an icon that provides notification of the existence of aparticular collection to the user interface of the messaging clientapplication 104.

The collection management system 204 furthermore includes a curationinterface 208 that allows a collection manager to manage and curate aparticular collection of content. For example, the curation interface208 enables an event organizer to curate a collection of contentrelating to a specific event (e.g., delete inappropriate content orredundant messages).

Additionally, the collection management system 204 employs machinevision (or image recognition technology) and content rules toautomatically curate a content collection. In certain embodiments,compensation may be paid to a user for inclusion of user-generatedcontent into a collection. In such cases, the curation interface 208operates to automatically make payments to such users for the use oftheir content.

The annotation system 206 provides various functions that enable a userto annotate or otherwise modify or edit media content associated with amessage. For example, the annotation system 206 provides functionsrelated to the generation and publishing of media overlays for messagesprocessed by the messaging system 100. The annotation system 206operatively supplies a media overlay or supplementation (e.g., an imagefilter) to the messaging client application 104 based on a geolocationof the client device 102. In another example, the annotation system 206operatively supplies a media overlay to the messaging client application104 based on other information, such as social network information ofthe user of the client device 102. A media overlay may include audio andvisual content and visual effects. Examples of audio and visual contentinclude pictures, texts, logos, animations, and sound effects. Anexample of a visual effect includes color overlaying. The audio andvisual content or the visual effects can be applied to a media contentitem (e.g., a photo) at the client device 102. For example, the mediaoverlay may include text that can be overlaid on top of a photographtaken by the client device 102. In another example, the media overlayincludes an identification of a location overlay (e.g., Venice beach), aname of a live event, or a name of a merchant overlay (e.g., BeachCoffee House). In another example, the annotation system 206 uses thegeolocation of the client device 102 to identify a media overlay thatincludes the name of a merchant at the geolocation of the client device102. The media overlay may include other indicia associated with themerchant. The media overlays may be stored in the database 120 andaccessed through the database server 118.

In one example embodiment, the annotation system 206 provides auser-based publication platform that enables users to select ageolocation on a map, and upload content associated with the selectedgeolocation. The user may also specify circumstances under which aparticular media overlay should be offered to other users. Theannotation system 206 generates a media overlay that includes theuploaded content and associates the uploaded content with the selectedgeolocation.

In another example embodiment, the annotation system 206 provides amerchant-based publication platform that enables merchants to select aparticular media overlay associated with a geolocation via a biddingprocess. For example, the annotation system 206 associates the mediaoverlay of a highest bidding merchant with a corresponding geolocationfor a predefined amount of time.

FIG. 3 is a schematic diagram illustrating data structures 300 which maybe stored in the database 120 of the messaging server system 108,according to certain example embodiments. While the content of thedatabase 120 is shown to comprise a number of tables, it will beappreciated that the data could be stored in other types of datastructures (e.g., as an object-oriented database).

The database 120 includes message data stored within a message table314. The entity table 302 stores entity data, including an entity graph304. Entities for which records are maintained within the entity table302 may include individuals, corporate entities, organizations, objects,places, events, etc. Regardless of type, any entity regarding which themessaging server system 108 stores data may be a recognized entity. Eachentity is provided with a unique identifier, as well as an entity typeidentifier (not shown).

The entity graph 304 furthermore stores information regardingrelationships and associations between entities. Such relationships maybe social, professional (e.g., work at a common corporation ororganization) interested-based or activity-based, merely for example.

The database 120 also stores annotation data, in the example form offilters, in an annotation table 312. Filters for which data is storedwithin the annotation table 312 are associated with and applied tovideos (for which data is stored in a video table 310) and/or images(for which data is stored in an image table 308). Filters, in oneexample, are overlays that are displayed as overlaid on an image orvideo during presentation to a recipient user. Filters may be of varioustypes, including user-selected filters from a gallery of filterspresented to a sending user by the messaging client application 104 whenthe sending user is composing a message. Other types of filters includegeolocation filters (also known as geo-filters) which may be presentedto a sending user based on geographic location. For example, geolocationfilters specific to a neighborhood or special location may be presentedwithin a user interface by the messaging client application 104, basedon geolocation information determined by a GPS unit of the client device102. Another type of filter is a data filter, which may be selectivelypresented to a sending user by the messaging client application 104,based on other inputs or information gathered by the client device 102during the message creation process. Example of data filters includecurrent temperature at a specific location, a current speed at which asending user is traveling, battery life for a client device 102, or thecurrent time.

Other annotation data that may be stored within the image table 308 isso-called “lens” data. A “lens” may be a real-time special effect andsound that may be added to an image or a video.

As mentioned above, the video table 310 stores video data which, in oneembodiment, is associated with messages for which records are maintainedwithin the message table 314. Similarly, the image table 308 storesimage data associated with messages for which message data is stored inthe entity table 302. The entity table 302 may associate variousannotations from the annotation table 312 with various images and videosstored in the image table 308 and the video table 310.

A story table 306 stores data regarding collections of messages andassociated image, video, or audio data, which are compiled into acollection (e.g., a story or a gallery). The creation of a particularcollection may be initiated by a particular user (e.g., each user forwhich a record is maintained in the entity table 302). A user may createa “personal story” in the form of a collection of content that has beencreated and sent/broadcast by that user. To this end, the user interfaceof the messaging client application 104 may include an icon that isuser-selectable to enable a sending user to add specific content to hisor her personal story.

A collection may also constitute a “live story,” which is a collectionof content from multiple users that is created manually, automatically,or using a combination of manual and automatic techniques. For example,a “live story” may constitute a curated stream of user-submitted contentfrom various locations and events. Users whose client devices havelocation services enabled and are at a common location event at aparticular time may, for example, be presented with an option, via auser interface of the messaging client application 104, to contributecontent to a particular live story. The live story may be identified tothe user by the messaging client application 104, based on his or herlocation. The end result is a “live story” told from a communityperspective.

A further type of content collection is known as a “location story”,which enables a user whose client device 102 is located within aspecific geographic location (e.g., on a college or university campus)to contribute to a particular collection. In some embodiments, acontribution to a location story may require a second degree ofauthentication to verify that the end user belongs to a specificorganization or other entity (e.g., is a student on the universitycampus).

The database 120 also stores a metadata table 316, segment table 318,and a segment state table 320. The metadata table 316 includes themetadata associated with the media content items. The metadata can beassociated with the animation that is created by a content creator andthe media content identifier. The media content item can include aplurality of media content segments that include the user's avatar. Asthe media content segments including the user's avatar are generated,the segment table 318 can store the media content segments. The segmentstate table 320 can store the segment state associated with each of themedia content segments. For example, the segment state can indicate thata media content segment associated therewith is ready and available fortransmission.

FIG. 4 is a schematic diagram illustrating a structure of a message 400,according to some in some embodiments, generated by a messaging clientapplication 104 for communication to a further messaging clientapplication 104 or the messaging server application 114. The content ofa particular message 400 is used to populate the message table 314stored within the database 120, accessible by the messaging serverapplication 114. Similarly, the content of a message 400 is stored inmemory as “in-transit” or “in-flight” data of the client device 102 orthe application server 112. The message 400 is shown to include thefollowing components:

-   -   A message identifier 402: a unique identifier that identifies        the message 400.    -   A message text payload 404: text, to be generated by a user via        a user interface of the client device 102 and that is included        in the message 400.    -   A message image payload 406: image data, captured by a camera        component of a client device 102 or retrieved from a memory        component of a client device 102, and that is included in the        message 400.    -   A message video payload 408: video data, captured by a camera        component or retrieved from a memory component of the client        device 102 and that is included in the message 400.    -   A message audio payload 410: audio data, captured by a        microphone or retrieved from a memory component of the client        device 102, and that is included in the message 400.    -   A message annotation 412: annotation data (e.g., filters,        stickers or other enhancements) that represents annotations to        be applied to message image payload 406, message video payload        408, or message audio payload 410 of the message 400.    -   A message duration parameter 414: parameter value indicating, in        seconds, the amount of time for which content of the message        (e.g., the message image payload 406, message video payload 408,        message audio payload 410) is to be presented or made accessible        to a user via the messaging client application 104.    -   A message geolocation parameter 416: geolocation data (e.g.,        latitudinal and longitudinal coordinates) associated with the        content payload of the message. Multiple message geolocation        parameter 416 values may be included in the payload, each of        these parameter values being associated with respect to content        items included in the content (e.g., a specific image into        within the message image payload 406, or a specific video in the        message video payload 408).    -   A message story identifier 418: identifier values identifying        one or more content collections (e.g., “stories”) with which a        particular content item in the message image payload 406 of the        message 400 is associated. For example, multiple images within        the message image payload 406 may each be associated with        multiple content collections using identifier values.    -   A message tag 420: each message 400 may be tagged with multiple        tags, each of which is indicative of the subject matter of        content included in the message payload. For example, where a        particular image included in the message image payload 406        depicts an animal (e.g., a lion), a tag value may be included        within the message tag 420 that is indicative of the relevant        animal. Tag values may be generated manually, based on user        input, or may be automatically generated using, for example,        image recognition.    -   A message sender identifier 422: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 102 on        which the message 400 was generated and from which the message        400 was sent    -   A message receiver identifier 424: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 102 to        which the message 400 is addressed.

The contents (e.g., values) of the various components of message 400 maybe pointers to locations in tables within which content data values arestored. For example, an image value in the message image payload 406 maybe a pointer to (or address of) a location within an image table 308.Similarly, values within the message video payload 408 may point to datastored within a video table 310, values stored within the messageannotations 412 may point to data stored in an annotation table 312,values stored within the message story identifier 418 may point to datastored in a story table 306, and values stored within the message senderidentifier 422 and the message receiver identifier 424 may point to userrecords stored within an entity table 302.

FIG. 5 is a diagrammatic representation of the details 500 of thenetworked environment in which the present disclosure may be deployed,in accordance with some example embodiments.

As shown in FIG. 5, the content controller system 124 comprising adelivery server system 502 and a rendering server system 504 iscommunicatively coupled with the client device 102 and the segment table318, the segment state table 320, and the metadata table 316 of thedatabase 120.

Content creators (e.g., animators) can upload new content periodicallyto the messaging server system 108 in FIG. 1. The content creators canupload the new content via an electronic device (e.g., client device102) or new content can be uploaded by the messaging server system 108.The content can be in the form of a number of episodes in a series likea television series that is released periodically (e.g., daily, weekly,monthly, etc.). The media content item can be in the form of a videothat includes an animation.

In one embodiment, the content controller system 124 receives a requestfor the new content (e.g., a media content item) from a client device102. The content controller system 124 delivers the media content itemto the client device 102 on demand by using a streaming playlist wherethe delivery server system 502 coordinates with the rendering serversystem 504 to progressively append newly-rendered media content itemsegments (e.g., 2-3 second video segments) at the end of the playlist.

In one embodiment, the delivery server system 502 receives the requestfrom the client device 102. The request can be sent to the deliveryserver system 502 when the user of the client device 102 selects aselectable icon or link being displayed on the client device 102 that isassociated with the media content item. FIG. 11 illustrates an exampleuser interface 1100 being displayed on the client device 102. As shownFIG. 11, the user interface 1100 can be an electronic program guideincluding a number of episodes of a video program (e.g., similar to atelevision series) or single video (e.g., similar to a feature lengthmovie). The portions of the electronic program guide in user interface1100 can be selectable to cause the request for a media content item tobe transmitted to the delivery server system 502. For example, when theuser selects the link “Night Court” in the user interface 1100, therequest for the “Night Court” media content item is transmitted to thedelivery server system 502.

The request from the client device 102 can include request parameterssuch as, for example, a media content identification and the main useridentification. The media content identification identifies the mediacontent item that is requested to be viewed. The media contentidentification can be an episode identification (e.g., Night Courtepisode 1). The main user identification can be an identification of theuser of the client device 102 that is requesting the media content item.The main user identification can also be the identification of theavatar that is associated with the user of the client device 102 makingthe request (e.g., a main user avatar identification). In oneembodiment, the request from the client device 102 also includes thesecond user identification that is associated with a user of a differentclient device 102. In another embodiment, the request from the clientdevice 102 also includes a plurality of user identifications that areassociated with a plurality of users of different client devices 102.

The delivery server system 502 of the content controller system 124 canretrieve (or fetch) the states of the segments of the media content itemfrom the segment state table 320. The delivery server system 502 canretrieve the states of the segments using the media contentidentification and the main user identifier (and/or the second useridentification). The delivery server system 502 compiles a playlist withthe latest available video segments (e.g., media content item segments).In one embodiment, when each of the of the media content item segmentsis available, the rendering server system 504 updates the state of thesegment in the segment state table 320 to indicate that the segment isavailable.

The content controller system 124 can transmit to the client device 102the playlist that includes a first set of media content segments. In oneembodiment, the delivery server system 502 transmits the playlistincluding the first set of media content segments to the client device102. The first set of media content segments can include theintroduction video portion of the media content item. The introductionvideo portion can be the first few video segments (e.g., 3 videosegments) of the media content item. The introduction video portion canbe, for example, 6-10 seconds of static introduction video. The set ofmedia content item segments can also be a plurality of frames includedin the media content item.

While the first set of media content item segments are being displayed,the delivery server system 502 can also signal to the rendering serversystem 504 to start rendering the subsequent set of media content itemsegments (e.g., the second set of media content item segments) whichcauses the rendering server system 504 to start the rendering. Thesecond set of media content items can be for example the next 3 segmentsafter the introduction video portion. In one embodiment, while the firstset of media content item segments are being displayed, the renderingserver system 504 renders a second set of media content item segmentsusing the media content identification and the main user identification.

In one embodiment, the rendering server system 504 retrieves (orfetches) and processes metadata from the metadata table 316 into thesecond set of media content item segments. The metadata can be forexample metadata associated with the media content item identifier(e.g., episode metadata) which is needed to render the requested videosegments. The metadata can be packaged as one large file per episodesuch that the rendering server system 504 processes the metadata bycutting the file into a plurality of windows of frames to render therespective segments. Once rendered, the rendering server system 504stores the second set of media content item segments in the segmenttable 318. The sets of media content item segments stored in the segmenttable 318 can be in MPEG-TS (.ts) files format. In one embodiment, therendering server system 504 can render the second set of media contentitem segments by rendering a main user avatar based on the main useridentification and incorporating the main user avatar into the secondset of media content segments.

FIG. 12 and FIG. 13 illustrates examples of different frames of themedia content item being displayed on the user interface of the clientdevice 102 according to some embodiments of the present invention. Asshown in the frames 1200 and 1300, the avatar associated with the userof the client device 102 can be incorporated into the media contentitem. For example, the frames 1200 and 1300 can be frames of an animatedepisode of a television series. The frames 1200 and 1300 can include arecurring character in the series (e.g., an avatar cast member) and alsoinclude an avatar that are associated with the user of the client device102 and/or an avatar associated with the friends or contacts of the userof the client device 102 on the social network system 122. Accordingly,the episodes in the series can feature the user of the client device102's avatar as well as the user's friend's avatars. By using the mainuser identification and the second user's identification (e.g., user ofa different client device 102 that is a connection), the renderingserver system 504 can retrieve the most up-to-date version of theavatars to be incorporated into the media content item segments.

The rendering server system 504 can also update the segment state table320 by updating the state associated with the second set of mediacontent item segments to indicate that the second set of media contentitem segments are available to be processed by the delivery serversystem 502. The next time the client device 102 attempts to refresh theplaylist, the delivery server system 502 can pick up the change of thestate of the next available set of media content item segments (e.g.,the second set of media content item segments) and compile a newplaylist. In one embodiment, the rendering server system 504 can updatethe playlist to include the second set of media content items segments.The delivery server system 502 can transmit the updated playlist to theclient device 102.

This process is repeated by the delivery server system 502 and therendering server system 504 until it is determined that the mediacontent item is completely rendered. For example, once the deliveryserver system 502 and/or the rendering server system 504 determines thatall the sets of media content item segments in the media content itemare rendered, the playlist is no longer updated and the client device102 will have displayed the entire media content item.

Although the following flowcharts can describe the operations as asequential process, many of the operations can be performed in parallelor concurrently. In addition, the order of the operations may bere-arranged. A process is terminated when its operations are completed.A process may correspond to a method, a procedure, etc. The steps ofmethods may be performed in whole or in part, may be performed inconjunction with some or all of the steps in other methods, and may beperformed by any number of different systems, such as the systemsdescribed in FIG. 1, FIG. 5, FIG. 14, FIG. 15, and/or FIG. 16, or anyportion thereof, such as a processor included in any of the systems.

FIG. 6 illustrates a flowchart of a process 600 for rendering video ondemand, in accordance with one embodiment. In operation 602, thedelivery server system 502 of the content controller system 124 receivesa request for a media content item from a client device 102. The requestcan comprise a media content identification and a main useridentification. In one embodiment, the media content item is a videothat is associated with the media content identification and the mainuser identification is associated with a user of the client device 102.

In operation 604, the delivery server system 502 transmits a playlistincluding a first set of media content item segments to the clientdevice 102. The first set of media content item segments can be anintroduction video portion of the media content item. In one embodiment,the content controller system 124 causes the first set of media contentitem segments to be displayed on the client device 102.

While the first set of media content item segments are being displayedon a display of the client device 102, at operation 606, the renderingserver system 504 of the content controller system 124 renders a secondset of media content item segments using the media contentidentification and the main user identification. The rendering serversystem 504 can upload the second set of media content item segments to astorage. For example, the rendering server system 504 can upload andstore the second set of media content item segments to a segment table318. The rendering server system 504 can also set a segment state toindicate that the storage (e.g., segment table 318) includes the secondset of media content item segments for consumption by the client device102. The rendering server system 504 can set the segment state that isstored in the segment state table 320 and that is associated with thesecond set of media content item segments.

At operation 608, the rendering server system 504 updates the playlistto include the second set of media content item segments. In oneembodiment, the delivery server system 502 retrieves the segment statesfrom the segment state table 320 and updates the playlist is based onthe segment states.

At operation 610, the delivery server system 502 transmits the updatedplaylist to the client device 102. In one embodiment, while the firstset of media content item segments are being displayed on the clientdevice 102, the delivery server system 502 transmits the updatedplaylist to the client device 102.

FIG. 7 illustrates a flowchart of a process 700 for rendering of thesecond set of media content item segments (operation 606) in FIG. 6, inaccordance with one embodiment. To render the second set of mediacontent item segments, the rendering server system 504 can render a mainuser avatar based on the main user identification in operation 702. Inoperation 704, the rendering server system 504 can incorporate the mainuser avatar into the second set of media content item segments.

In one embodiment, the rendering server system 504 can also render thesecond set of media content item segments using a secondary useridentification that is associated with a user (e.g., a second user)associated with a different client device 102. The second user can be aconnection of the user (e.g., main user) of the client device 102 on thesocial network system 122. The second user can be, for example, afriend, a family member, or a contact of the main user on the socialnetwork system 122. The rendering server system 504 can render asecondary user avatar based on the secondary user identification andincorporate the secondary user avatar into the second set of mediacontent item segments.

In this embodiment, the rendering server system 504 generates mediacontent item segments that include the avatar of the second user to bedisplayed on the main user's client device 102. Accordingly, the mediacontent item that is being displayed for the main user of the clientdevice 102 who requested the media content item can include at least oneof the main user's avatar or his friend, family member or contact'savatar (e.g., second user) as stars of the episode.

FIG. 8 illustrates a flowchart of a process 800 for rendering the videoon demand using a plurality of graphics processing units (GPUs), inaccordance with one embodiment. To generate media content items for eachrequesting user on the messaging system 100 involves a significantnumber of renders and video encoding such that using GPU enabledinstances can greatly accelerate the process of serving the mediacontent items to the plurality client device 102.

The delivery server system 502 can receive a request for a media contentitem from a client device 102 that includes a media contentidentification and a main user identification. In one embodiment, themedia content item is a video associated with the media contentidentification and the main user identification is associated with auser of the client device 102 (e.g., main user).

The rendering server system 504 in this embodiment comprises a pluralityof GPUs to render a set of media content item segments using the mediacontent identification and the main user identification. The set ofmedia content item segments can be a plurality of frames included in themedia content item. The plurality of GPUs included in the renderingserver system 504 can be a fleet of GPUs that render the media contentitem segments, respectively.

To render the set of media content item segments, the rendering serversystem 504 can perform operations 802 to 808. At operation 802, therendering server system 504 retrieves metadata from a metadata database(e.g., metadata table 316). The metadata that is retrieved is associatedwith the media content identification.

At operation 804, the rendering server system 504 renders the set ofmedia content item segments using the metadata. At operation 806, therendering server system 504 generates a main user avatar based on themain user identification. At operation 808, the rendering server system504 incorporates the main user avatar into the set of media content itemsegments. The rendering server system 504 then uploads the set of mediacontent item segments to a segment database (e.g., segment table 318) atoperation 810. The segment states in the segment state table 320indicate availability associated with media content item segments. Therendering server system 504 then updates segment states in a segmentstate database (e.g., segment state table 320) to indicate that the setof media content item segments are available.

The delivery server system 502 can retrieve the segment states from thesegment state database (e.g., segment state table 320) and compile andtransmit to the client device 102 a playlist including the set of mediacontent item segments.

In one embodiment, when the delivery server system 502 receives therequest for the media content item from the client device 102, thedelivery server system 502 retrieves the segment states from the segmentstate database (e.g., segment state table 320) and compiles andtransmits to the client device 102 a first set of media content itemsegments that is based on the segment states. For example, the first setof media content item segments can be the introduction video portion ofthe media content item. The delivery server system 502 then initializesthe rendering of a second set of media content item segments.

In this embodiment, the rendering server system 504 comprising theplurality of GPUs renders a second set of media content item segmentsusing the media content identification and the main user identification.The first set of media content item segments and the second set of mediacontent item segments, respectively, are a plurality of frames includedin the media content item. The first set of media content item segmentscan be sequential to the second set of media content item segments.

For example, the rendering server system 504 can render the second setof media content item segments by retrieving metadata from the metadatadatabase (e.g., metadata table 316) associated with the media contentidentification, rendering the second set of media content item segmentsusing the metadata, generating a main user avatar based on the main useridentification, and incorporating the main user avatar into the secondset of media content item segments. The rendering server system 504 canthen upload the second set of media content item segments to a segmentdatabase (e.g., segment table 318) and update the segment states in thesegment state database (e.g., segment state table 320) to indicate thatthe second set of media content item segments are available.

The delivery server system 502, in this embodiment, can update theplaylist to include the second set of media content item segments. Thedelivery server system 502 can update the playlist by compiling theupdated playlist to include the second set of media content itemsegments and transmit the updated playlist to the client device 102. Inone embodiment, the client device 102 receives the second set of mediacontent item segments from the segment database.

FIG. 9 illustrates a flowchart of a process 900 for rendering the videoon demand using a plurality of servers, in accordance with oneembodiment. To generate media content items for each requesting user onthe messaging system 100 involves a significant number of renders andvideo encoding such that a fleet of servers to generate segments in amedia content item, respectively, can greatly accelerate the process ofserving the media content items to the plurality client device 102. Eachof the servers in the plurality of servers can perform operationssimultaneously or sequentially.

In one embodiment, the process 900 starts at operation 902 with therendering server system 504 that comprises the plurality of serversreceiving a plurality of segment render requests. The segment renderrequests can correspond respectively to segments included in a set ofmedia content item segments. The set of media content item segments area plurality of frames included in a media content item. The mediacontent item can be a video associated with the media contentidentification.

The rendering server system 504 renders the segments corresponding tothe segment render requests using a media content identification and amain user identification. The main user identification is associatedwith a user of the client device 102.

In one embodiment, the rendering server system 504 can render thesegments by performing operations 904 to 910. At operation 904, therendering server system 504 retrieves metadata from a metadata database(e.g., metadata table 316) associated with the media contentidentification. At operation 906, the rendering server system 504renders the segments using the metadata. At operation 908, the renderingserver system 504 generates a main user avatar based on the main useridentification. At operation 910, the rendering server system 504incorporates the main user avatar into the segments.

At operation 912, the rendering server system 504 uploads the segmentsto a segment database (e.g., segment table 318). At operation 914, therendering server system 504 updates segment states in a segment statedatabase (e.g., segment state table 320) to indicate that the segmentsare available.

In one embodiment, the content controller system 124 can include adelivery server system 502 and a rendering server system 504 thatcomprises a plurality of servers. In one embodiment, the delivery serversystem 502 receives a request for a media content item from a clientdevice 102. The request includes a media content identification and amain user identification. The delivery server system 502 retrievesegment states from a segment state database (e.g., segment state table320) that indicates the availability associated with media content itemsegments. The delivery server system 502 compiles and transmits to theclient device 102 a playlist including a first set of media content itemsegments. The first set of media content item segments is based on thesegment states. The delivery server system 502 initializes rendering ofa second set of media content item segments by generating a plurality ofsegment render requests. In one embodiment, the segment render requestscorrespond respectively to segments included in the second set of mediacontent item segments. The first set of media content item segments canbe sequential to the second set of media content item segments.

In one embodiment, the plurality of servers in the rendering serversystem 504 respectively receive the segment render requests andrespectively render the segments corresponding to the segment renderrequests using the media content identification and the main useridentification.

As illustrated in the FIG. 9, each of the plurality of servers canrender the segments by retrieving metadata from a metadata databaseassociated with the media content identification (operation 904), renderthe segments using the metadata (operation 906), generate a main useravatar based on the main user identification (operation 908), andincorporate the main user avatar into the segments (operation 910). Theplurality of servers in the rendering server system 504 can then uploadthe segments to a segment database (operation 912), and update segmentstates in a segment state database to indicate that the segments areavailable (operation 914). In one embodiment, the delivery server system502 is further to retrieve the segment states from the segment statedatabase (e.g., segment state table 320).

In one embodiment, the delivery server system 502 collects the segmentsand to generate the second set of media content item segments. In oneembodiment, the delivery server system 502 updates the playlist toinclude the second set of media content item segments. The deliveryserver system 502 can update the playlist by compiling the updatedplaylist to include the second set of media content item segments and bytransmitting the updated playlist to the client device 102.

Given that the media content items are personalized to feature the mainuser's avatar and/or another user's avatar who is connected to the mainuser (e.g., user requesting the media content item) on the messagingsystem 100, a determination needs to be made regarding which avatars areto be incorporated into the media content item. FIG. 10 illustrates aflowchart of the process 1000 for selecting the avatars to be includedin a video being generated on demand, in accordance with one embodiment.

The following process 1000 may be performed by any number of differentsystems, such as the content controller system 124 and/or the clientdevice 102, or any portion thereof, such as a processor included in anyof the systems or devices.

At operation 1002 of process 1000, a processor can cause an electronicprogram guide to be displayed on a display of a first client device 102.The first client device 102 is associated with a first user (e.g., mainuser) being associated with a first avatar. FIG. 11 illustrates anexample of a user interface 1100 being displayed by the client device102 in accordance with one embodiment. The user interface 1100 can be anexample of the electronic program guide that includes selectable items(e.g., texts, images, links or icons) that are associated with aplurality of media content items.

In another embodiment, the user interface that includes the electronicprogram guide that is in the form of a plurality of selectable tiles.The electronic program guide can be scrolled through vertically orhorizontally on the display screen by the user. Each of the selectabletiles can be associated with a different media content item (e.g., anepisode of an animated series). In another embodiment, the selectabletiles can also be associated with a plurality of media content items(e.g., an animated series including a plurality of episodes). In thisembodiment, by selecting the one of the selectable tiles, the animatedseries' profile page associated with the selected selectable tile iscaused to be displayed. Via the animated series' profile page, the usercan access the available episodes.

At operation 1004, the processor detects a selection of a selectableitem associated with a media content item by the first user. Forexample, the processor can detect that the user has selected theselectable item associated with “Golden Girls” media content item byselecting the area around the “Golden Girls” text via a touch screen ordisplay device of the client device 102.

At operation 1006, the processor identifies a second user associatedwith a second client device 102 that is connected to the first user on acommunication platform (e.g., messaging system 100). The second user canbe a friend, family member, connection, or contact on the communicationplatform. In one embodiment, the second user can be another user on thecommunication platform that is random or unknown to the first user. Inone embodiment, the second user can be based on the timing of the lastcommunication with the first user on the messaging system 100. In thisembodiment, the processor can identify the second user by identifying auser that most recently transmitted an electronic message to the firstclient device 102. The processor can also identify the second user byidentifying a user that transmitted an electronic message to the firstclient device 102 within a predetermined period of time. In anotherembodiment, the first user can also select the second user from a listof users. Alternatively, the second user can select the first user suchthat the second user identifies himself to the processor.

In some instances, the processor needs to select a second user based onwhether the user has created a personalized avatar for the messagingsystem 100. To ensure that the second user has an avatar that can beused for the rendering of the media content item, the processor canidentify a second user by identifying a user that is associated with thefirst user on the communication platform (e.g., messaging system 100)that is associated with an avatar. The processor can also select asecond user based on both the timing of the last communication betweenthe user and the first user as well as whether the user is associatedwith an avatar. In this embodiment, the processor identifies the seconduser by determining whether the user that transmitted the electronicmessage to the first client device 102 within the predetermined periodof time is associated with an avatar.

In one embodiment, if the processor determines that no user that isassociated with the first user on the communication platform (e.g.,messaging system 100) is associated with an avatar, the processorselects the generic second user and indicates that a generic avatarshould be used as the second avatar. In another embodiment, theprocessor can select a second user that is a contact of the first useron the messaging system 100 but assigns the generic avatar to thatcontact.

The processor can, at operation 1008, retrieve a main useridentification associated with the first user and a secondary useridentification associated with the second user. The second user isassociated with a second avatar.

At operation 1010, the processor generates a request for the mediacontent item. The request can include a media content identificationassociated with the media content item, the main user identification,and the secondary user identification.

At operation 1012, the processor receives a playlist associated with themedia content item. The playlist includes a plurality of media contentitem segments that include the first avatar and the second avatar. FIG.12 and FIG. 13 illustrate examples of frames (e.g., frame 1200 and frame1300) of the media content item being displayed by the client device 102that can include the first avatar and the second avatar, in accordancewith one embodiment.

In one embodiment, the request for the media content item can bereceived by the processor of the content controller system 124 (e.g.,delivery server system 502) and the processor of the content controllersystem 124 (e.g., rendering server system 504) renders the media contentitem segments using the media content identification, the main useridentification, and the secondary user identification. The processor ofthe content controller system 124 can render the media content itemsegments by rendering the first avatar based on the main useridentification, rendering the second avatar based on the secondary useridentification, and incorporating the first avatar and the second avatarinto the media content item segments.

To further optimize the on demand rendering of the media content items,the content controller system 124 can also include a puppet animationsystem and an avatar matching system. In one embodiment, the puppetanimation system and the avatar matching system can be included in therendering server system 504.

The puppet animation system receives an animation input from a clientdevice 102 of a content creator. The content creator is the author ofthe media content items (e.g., the animator). The animation input caninclude the software, code, or art that is used to generate an animationfile used to create the media content item. The puppet animation systemgenerates an animation file including metadata based on the animationinput. The animation file is associated with a media contentidentification. Accordingly, the animation file can include placeholderpuppets that are animated based on the animation input. Theseplaceholder puppets can be swapped for the avatar of the main user(first avatar) and/or the avatar of the second user (second avatar).

The avatar matching system can receive the animation file and replacethe placeholder puppets with avatars.

The rendering server system 504 renders a set of media content itemsegments using the media content identification and a main useridentification. In one embodiment, the rendering server system 504renders the set of media content item segments by retrieving themetadata from a metadata database associated with the media contentidentification, rendering the set of media content item segments usingthe metadata, generating a main user avatar based on the main useridentification, and incorporating the main user avatar into the set ofmedia content item segments. The rendering server system 504 can alsoupload the set of media content item segments to a segment database andupdate segment states in the segment state database to indicate that theset of media content item segments are available.

FIG. 14 is a block diagram 1400 illustrating a software architecture1404, which can be installed on any one or more of the devices describedherein. The software architecture 1404 is supported by hardware such asa machine 1402 that includes processors 1420, memory 1426, and I/Ocomponents 1438. In this example, the software architecture 1404 can beconceptualized as a stack of layers, where each layer provides aparticular functionality. The software architecture 1404 includes layerssuch as an operating system 1412, libraries 1410, frameworks 1408, andapplications 1406. Operationally, the applications 1406 invoke API calls1450 through the software stack and receive messages 1452 in response tothe API calls 1450.

The operating system 1412 manages hardware resources and provides commonservices. The operating system 1412 includes, for example, a kernel1414, services 1416, and drivers 1422. The kernel 1414 acts as anabstraction layer between the hardware and the other software layers.For example, the kernel 1414 provides memory management, processormanagement (e.g., scheduling), component management, networking, andsecurity settings, among other functionality. The services 1416 canprovide other common services for the other software layers. The drivers1422 are responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 1422 can include display drivers,camera drivers, BLUETOOTH® or BLUETOOTH® Low Energy drivers, flashmemory drivers, serial communication drivers (e.g., Universal Serial Bus(USB) drivers), WI-FI® drivers, audio drivers, power management drivers,and so forth.

The libraries 1410 provide a low-level common infrastructure used by theapplications 1406. The libraries 1410 can include system libraries 1418(e.g., C standard library) that provide functions such as memoryallocation functions, string manipulation functions, mathematicfunctions, and the like. In addition, the libraries 1410 can include APIlibraries 1424 such as media libraries (e.g., libraries to supportpresentation and manipulation of various media formats such as MovingPicture Experts Group-4 (MPEG4), Advanced Video Coding (H.264 or AVC),Moving Picture Experts Group Layer-3 (MP3), Advanced Audio Coding (AAC),Adaptive Multi-Rate (AMR) audio codec, Scaleable Vector Graphics (SVG),Joint Photographic Experts Group (JPEG or JPG), or Portable NetworkGraphics (PNG)), graphics libraries (e.g., an OpenGL framework used torender in two dimensions (2D) and three dimensions (3D) in a graphiccontent on a display), database libraries (e.g., SQLite to providevarious relational database functions), web libraries (e.g., WebKit toprovide web browsing functionality), Compute Unified Device Architecture(CUDA™), and the like. The libraries 1410 can also include a widevariety of other libraries 1428 to provide many other APIs to theapplications 1406.

The frameworks 1408 provide a high-level common infrastructure that isused by the applications 1406. For example, the frameworks 1408 providevarious graphical user interface (GUI) functions, high-level resourcemanagement, and high-level location services. The frameworks 1408 canprovide a broad spectrum of other APIs that can be used by theapplications 1406, some of which may be specific to a particularoperating system or platform.

In an example embodiment, the applications 1406 may include a homeapplication 1436, a contacts application 1430, a browser application1432, a book reader application 1434, a location application 1442, amedia application 1444, a messaging application 1446, a game application1448, and a broad assortment of other applications such as third-partyapplications 1440. The applications 1406 are programs that executefunctions defined in the programs. Various programming languages can beemployed to create one or more of the applications 1406, structured in avariety of manners, such as object-oriented programming languages (e.g.,Objective-C, Java, or C++) or procedural programming languages (e.g., Cor assembly language). In a specific example, the third-partyapplications 1440 (e.g., applications developed using the ANDROID™ orIOS™ software development kit (SDK) by an entity other than the vendorof the particular platform) may be mobile software running on a mobileoperating system such as IOS™, ANDROID™, WINDOWS® Phone, or anothermobile operating system. In this example, the third-party applications1440 can invoke the API calls 1450 provided by the operating system 1412to facilitate functionality described herein.

FIG. 15 is a diagrammatic representation of a machine 1500 within whichinstructions 1508 (e.g., software, a program, an application, an applet,an app, or other executable code) for causing the machine 1500 toperform any one or more of the methodologies discussed herein may beexecuted. For example, the instructions 1508 may cause the machine 1500to execute any one or more of the methods described herein. Theinstructions 1508 transform the general, non-programmed machine 1500into a particular machine 1500 programmed to carry out the described andillustrated functions in the manner described. The machine 1500 mayoperate as a standalone device or may be coupled (e.g., networked) toother machines. In a networked deployment, the machine 1500 may operatein the capacity of a server machine or a client machine in aserver-client network environment, or as a peer machine in apeer-to-peer (or distributed) network environment. The machine 1500 maycomprise, but not be limited to, a server computer, a client computer, apersonal computer (PC), a tablet computer, a laptop computer, a netbook,a set-top box (STB), a PDA, an entertainment media system, a cellulartelephone, a smart phone, a mobile device, a wearable device (e.g., asmart watch), a smart home device (e.g., a smart appliance), other smartdevices, a web appliance, a network router, a network switch, a networkbridge, or any machine capable of executing the instructions 1508,sequentially or otherwise, that specify actions to be taken by themachine 1500. Further, while only a single machine 1500 is illustrated,the term “machine” shall also be taken to include a collection ofmachines that individually or jointly execute the instructions 1508 toperform any one or more of the methodologies discussed herein.

The machine 1500 may include processors 1502, memory 1504, and I/Ocomponents 1542, which may be configured to communicate with each othervia a bus 1544. In an example embodiment, the processors 1502 (e.g., aCentral Processing Unit (CPU), a Reduced Instruction Set Computing(RISC) processor, a Complex Instruction Set Computing (CISC) processor,a Graphics Processing Unit (GPU), a Digital Signal Processor (DSP), anASIC, a Radio-Frequency Integrated Circuit (RFIC), another processor, orany suitable combination thereof) may include, for example, a processor1506 and a processor 1510 that execute the instructions 1508. The term“processor” is intended to include multi-core processors that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions contemporaneously. Although FIG.15 shows multiple processors 1502, the machine 1500 may include a singleprocessor with a single core, a single processor with multiple cores(e.g., a multi-core processor), multiple processors with a single core,multiple processors with multiples cores, or any combination thereof.

The memory 1504 includes a main memory 1512, a static memory 1514, and astorage unit 1516, both accessible to the processors 1502 via the bus1544. The main memory 1504, the static memory 1514, and storage unit1516 store the instructions 1508 embodying any one or more of themethodologies or functions described herein. The instructions 1508 mayalso reside, completely or partially, within the main memory 1512,within the static memory 1514, within machine-readable medium 1518within the storage unit 1516, within at least one of the processors 1502(e.g., within the processor's cache memory), or any suitable combinationthereof, during execution thereof by the machine 1500.

The I/O components 1542 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 1542 that are included in a particular machine will depend onthe type of machine. For example, portable machines such as mobilephones may include a touch input device or other such input mechanisms,while a headless server machine will likely not include such a touchinput device. It will be appreciated that the I/O components 1542 mayinclude many other components that are not shown in FIG. 15. In variousexample embodiments, the I/O components 1542 may include outputcomponents 1528 and input components 1530. The output components 1528may include visual components (e.g., a display such as a plasma displaypanel (PDP), a light emitting diode (LED) display, a liquid crystaldisplay (LCD), a projector, or a cathode ray tube (CRT)), acousticcomponents (e.g., speakers), haptic components (e.g., a vibratory motor,resistance mechanisms), other signal generators, and so forth. The inputcomponents 1530 may include alphanumeric input components (e.g., akeyboard, a touch screen configured to receive alphanumeric input, aphoto-optical keyboard, or other alphanumeric input components),point-based input components (e.g., a mouse, a touchpad, a trackball, ajoystick, a motion sensor, or another pointing instrument), tactileinput components (e.g., a physical button, a touch screen that provideslocation and/or force of touches or touch gestures, or other tactileinput components), audio input components (e.g., a microphone), and thelike.

In further example embodiments, the I/O components 1542 may includebiometric components 1532, motion components 1534, environmentalcomponents 1536, or position components 1538, among a wide array ofother components. For example, the biometric components 1532 includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram-basedidentification), and the like. The motion components 1534 includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environmental components 1536 include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometers that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detection concentrations of hazardous gases forsafety or to measure pollutants in the atmosphere), or other componentsthat may provide indications, measurements, or signals corresponding toa surrounding physical environment. The position components 1538 includelocation sensor components (e.g., a GPS receiver component), altitudesensor components (e.g., altimeters or barometers that detect airpressure from which altitude may be derived), orientation sensorcomponents (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 1542 further include communication components 1540operable to couple the machine 1500 to a network 1520 or devices 1522via a coupling 1524 and a coupling 1526, respectively. For example, thecommunication components 1540 may include a network interface componentor another suitable device to interface with the network 1520. Infurther examples, the communication components 1540 may include wiredcommunication components, wireless communication components, cellularcommunication components, Near Field Communication (NFC) components,Bluetooth© components (e.g., Bluetooth© Low Energy), Wi-Fi components,and other communication components to provide communication via othermodalities. The devices 1522 may be another machine or any of a widevariety of peripheral devices (e.g., a peripheral device coupled via aUSB).

Moreover, the communication components 1540 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 1540 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components1540, such as location via Internet Protocol (IP) geolocation, locationvia Wi-Fi® signal triangulation, location via detecting an NFC beaconsignal that may indicate a particular location, and so forth.

The various memories (e.g., memory 1504, main memory 1512, static memory1514, and/or memory of the processors 1502) and/or storage unit 1516 maystore one or more sets of instructions and data structures (e.g.,software) embodying or used by any one or more of the methodologies orfunctions described herein. These instructions (e.g., the instructions1508), when executed by processors 1502, cause various operations toimplement the disclosed embodiments.

The instructions 1508 may be transmitted or received over the network1520, using a transmission medium, via a network interface device (e.g.,a network interface component included in the communication components1540) and using any one of a number of well-known transfer protocols(e.g., hypertext transfer protocol (HTTP)). Similarly, the instructions1508 may be transmitted or received using a transmission medium via thecoupling 1526 (e.g., a peer-to-peer coupling) to the devices 1522.

Turning now to FIG. 16, there is shown a diagrammatic representation ofa processing environment 1600, which includes the processor 1606 and aprocessor 1602 (e.g., a GPU, CPU or combination thereof).

The processor 1602 is shown to be coupled to a power source 1604, and toinclude (either permanently configured or temporarily instantiated)modules, namely a Delivery Component 1608 and a Rendering Component1610. The Delivery Component 1608 operationally performs the operationsof the delivery server system 502 such as processing the requests anddelivery of the media content item, and the Rendering Component 1610operationally performs the operations of the rendering server system 504such as generating the segments of the media content items included inthe playlist.

Where a phrase similar to “at least one of A, B, or C,” “at least one ofA, B, and C,” “one or more A, B, or C,” or “one or more of A, B, and C”is used, it is intended that the phrase be interpreted to mean that Aalone may be present in an embodiment, B alone may be present in anembodiment, C alone may be present in an embodiment, or that anycombination of the elements A, B and C may be present in a singleembodiment; for example, A and B, A and C, B and C, or A and B and C.

Changes and modifications may be made to the disclosed embodimentswithout departing from the scope of the present disclosure. These andother changes or modifications are intended to be included within thescope of the present disclosure, as expressed in the following claims.

1. A content controller system comprising: a processor; and a memoryhaving instructions stored thereon, when executed by the processor,causes the content controller system to perform operations comprising:receiving a request for a media content item from a client device, therequest comprising a media content identification and a main useridentification; retrieving segment states from a segment state database,wherein the segment states indicate availability associated with mediacontent item segments; compiling and transmitting to the client device aplaylist including a first set of media content item segments, whereinthe first set of media content item segments is based on the segmentstates; causing a plurality of servers to render segments correspondingto a plurality of segment render requests using the media contentidentification and the main user identification, wherein the segmentrender requests correspond to segments included in a second set of mediacontent item segments; uploading the segments to a segment database; andupdating the segment states in a segment state database to indicate thatthe segments are available.
 2. The content controller system of claim 1,wherein the media content item is a video associated with the mediacontent identification.
 3. The content controller system of claim 2,wherein the segments included in the second set of media content itemsegments are a plurality of frames included in the media content item.4. The content controller system of claim 1, wherein the main useridentification is associated with a user of the client device.
 5. Thecontent controller system of claim 1, wherein the operations furthercomprising: retrieving the segment states from the segment statedatabase.
 6. The content controller system of claim 1, wherein renderingthe segments further comprises: incorporating a main user avatar intothe segments, wherein the main user avatar is based on the main useridentification.
 7. The content controller system of claim 1, wherein theoperations further comprising: collecting the segments; and generatingthe second set of media content item segments.
 8. The content controllersystem of claim 7, wherein the operations further comprising: updatingthe playlist to include the second set of media content item segments.9. The content controller system of claim 8, wherein updating theplaylist further comprises: compiling the updated playlist to includethe second set of media content item segments; and transmitting theupdated playlist to the client device.
 10. A content controller systemcomprising: a delivery server system; a rendering server systemcomprising a plurality of servers; a processor; and a memory havinginstructions stored thereon, when executed by the processor, causes thedelivery server system to perform operations comprising: receiving arequest for a media content item from a client device, the requestcomprising a media content identification and a main useridentification, retrieving segment states from a segment state database,wherein the segment states indicate availability associated with mediacontent item segments, compiling and transmitting to the client device aplaylist including a first set of media content item segments, whereinthe first set of media content item segments is based on the segmentstates, and the memory having instructions stored thereon, when executedby the processor, causes the plurality of servers of the renderingserver system to perform operations comprising: rendering segmentscorresponding to a plurality of segment render requests using the mediacontent identification and the main user identification, wherein thesegment render requests correspond to segments included in a second setof media content item segments, uploading the segments to the segmentdatabase, and updating segment states in the segment state database toindicate that the segments are available.
 11. The content controllersystem of claim 10, wherein the media content item is a video associatedwith the media content identification.
 12. The content controller systemof claim 10, wherein the first set of media content item segments andthe second set of media content item segments, respectively, are aplurality of frames included in the media content item.
 13. The contentcontroller system of claim 16, wherein the first set of media contentitem segments is sequential to the second set of media content itemsegments.
 14. The content controller system of claim 10, wherein themain user identification is associated with a user of the client device.15. The content controller system of claim 10, wherein the deliveryserver system is further to perform operations comprising: retrievingthe segment states from the segment state database.
 16. The contentcontroller system of claim 10, wherein rendering the segments furthercomprises: incorporating a main user avatar into the segments, whereinthe main user avatar is based on the main user identification.
 17. Thecontent controller system of claim 10, wherein the delivery serversystem is further to perform operations comprising: collecting thesegments and generating the second set of media content item segments;and encoding the second set of media content item segments into a video.18. The content controller system of claim 12, wherein the deliveryserver system is further to perform operations comprising: updating theplaylist to include the second set of media content item segments. 19.The content controller system of claim 13, wherein the delivery serversystem updating the playlist comprises: compiling the updated playlistto include the second set of media content item segments; andtransmitting the updated playlist to the client device.
 20. A renderingserver system comprising: a processor; and a memory component havinginstructions stored thereon, when executed by the processor, causes therendering server system to perform operations comprising: receiving arequest for a media content item from a client device, the requestcomprising a media content identification and a main useridentification; retrieving segment states from a segment state database,wherein the segment states indicate availability associated with mediacontent item segments; compiling and transmitting to the client device aplaylist including a first set of media content item segments, whereinthe first set of media content item segments is based on the segmentstates; generating a plurality of segment render requests, wherein thesegment render requests correspond respectively to segments included ina second set of media content item segments; causing a plurality ofservers to render the segments corresponding to the segment renderrequests using the media content identification and the main useridentification; uploading the segments to the segment database; andupdating segment states in the segment state database to indicate thatthe segments are available.